It’s possible that thoughts of bathing suit season now seem like a distant memory as the days become shorter and the temperature drops. However, Swim Week is just heating up for those in the fashion industry. Every year in Miami, designers worldwide come together to showcase their newest swimwear collections.
Swim Fashion Week was created by Funkshion, a respected Miami-based production company with many connections to hotels and swimwear designers. This year, they produce designer shows at two tents located in Collins Park across from the Bass Museum.
SWIMMIAMI brings fashion shows to South Beach under a joint venture of two New York-based production companies, L.D.J. and S.B.I. The team, which previously produced Mercedes Benz Fashion Week Swim with I.M.G., sets up a group of runway shows known as SWIMMIAMI, held at the W South Beach Hotel and the One Hotel.
A significant component of Miami Swim Week includes three of the essential swimwear trade shows: Swimshow, Hammock, and Cabana.
Swimshow, the largest and longest-running swimwear trade show globally, now in its 35th year, takes place at the Miami Beach Convention Center. Since its inception, this event has been where the business of buying and selling swimwear takes place for the swimwear community. Featuring over 2,500 exhibiting brands, the show has established itself with the best swimwear companies and buyers worldwide.
Hammock, an upscale trade show for established and emerging swim, resort, beauty, and accessory brands, was created in 2010 by a New York production company originally titled Salon Allure. The organization rebranded itself and is now known as Hammock. Held at the W South Beach Hotel, Hammock provides its brands with the option to showcase their collections in private ocean-view suites or a modern exhibition hall. Retailers and journalists from all over the world will be able to enjoy the cozy and unwinding ambiance of Hammock, which is located only a few steps from the beach and in the heart of Swim Week. At the same time, they visit some of their most beloved businesses. They come across others that are destined to become favorites.
Cabana was introduced in 2013 by Atrium head buyer Janet Wong and Atrium owner Sam Ben-Avraham. The duo founded Cabana as an edited beachwear trade show with a comfortable high-service environment. Inspired by the best resorts from Tulum, to Cote d’Azur, to Ibiza, Cabana prides itself in creating a relaxing shopping experience.
In addition to numerous industry events, here is a guide to some of the must-see shows open to the public:
Miss Bikini United States – a 3-day event featuring bikini models from across the United States, Hawaii, and Canada vying for the title of Miss Bikini 2019
When: July 9th – 11th
Where: Grand Beach Hotel Miami Beach
Art Hearts Fashion Miami Swim Week – Art Hearts Fashion is a robust platform that provides designers and artists with an opportunity to display their collections within the context of a recent fashion week. A.H.F. has developed into a leading platform within the community of artists and fashion designers.
When: July 11th – 15th
Where: Faena Forum
The Bungalow Pop-up Experiences – The Bungalow Pop-up Experience features Resortwear, Beauty, Jewelry, and Accessories by Aloha Collection, Chopard, Olivela, and Tropic of C.
When: July 11th – 14th
Swim the Globe– Featuring High Fashion + World-Renowned D.J.s + Wellness, in the Benefit of P.A.W. Begin your day centering your mind, body, and soul at our Morning Wellness Pavilion. Invigorate yourself with yoga and fresh juices while sampling new products from the health and wellness world.
When: July 11th – 14th
Where: Sagamore South Beach
As you can see, there is no shortage of events to attend during Miami Swim Week. Whether you’re interested in high fashion shows or trade shows where you can buy swimwear, there’s something for everyone.
While on your vacation and staying in one of the villas for rent in Miami, vacation rentals Miami, Miami penthouse for rent, or luxury short-term rentals Miami at this time of the year, make sure to enjoy this fantastic event. I hope this guide has helped you plan your week and that you want all the fabulous fashion and beauty on display in South Beach.